|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Ihre 10 Minuten Englisch pro Woche |
|
|
|
|
|
|
|
|
|
Dear email,
|
|
|
When making a magazine, it’s essential to hook people in. Whether in a serious publication or a tabloid, headlines have to grab the reader’s attention and make them curious. Tabloid headlines are sensational. One tabloid in my hometown is particularly good at writing striking headlines and is generally credited with one of the cleverest in New York newspaper history:
|
|
|
|
|
|
|
 |
|
|
Gruesome, yes – but clever. Below, you can read an article about shocking tabloid headlines.
On another note: William Shakespeare (who did not write tabloid headlines), did write in Romeo and Juliet that a rose “by any other name would smell as sweet.” You can also read below how plants use their scents for self-defense.
Finally, it’s always great to make people feel welcome. Listen to our article on how to onboard new people at work, so they’ll feel comfortable and ease into their new position.
Enjoy!
|
|
|
|
Judith Gilbert
|
|
Editor-in-chief, Business Spotlight
|
|
|
|
|
|
|
tabloid: Boulevardzeitung | grab sb.’s attention: jmds. Aufmerksamkeit erregen | sensational: hier: reißerisch | striking: bemerkenswert | credited: be ~ sth.: etw. zugeschrieben bekommen | scent: Geruch | ease into sth.: etw. ruhig angehen lassen
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
Word of the Week
|
|
|
|
DICE
|
|
|
|
|
|
Did you know...? This acronym describes things that virtual reality should be used for, because they’re “dangerous, impossible, counterproductive or expensive” to do in the real world – like training firefighters.
|
|
|
|
|
counterproductive: kontraproduktiv | firefighter: Feuerwehrmann/-frau
|
|
|
|
|
|
© Illustration: Georg Lechner
|
|
|
|
|
|
|
|
|
Ihr Gutschein für Business Spotlight
|
|
|
|
Sie erhalten die erste Ausgabe unseres Abonnements gratis
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
Language Feature
|
|
|
Header shock! We tell all!
|
|
|
|
|
Some British newspapers have a style and vocabulary that can be hard to understand for non-native English speakers. The more serious news outlets (such as BBC News and The Guardian) use “normal” English in their headlines, but the tabloids (like The Sun and the Daily Mail) use a language all of their own – mostly one-syllable words with up to five letters, for minimum read and maximum impact. Header shock! We tell all!, such a headline might scream at you.
Here, we present one typical tabloid headline and give you a beginners’ lesson in “headline speak”.
PARENTS’ FURY AS HEAD BANS CRISPS
fury = extreme anger
head = head teacher of a school
ban = to forbid
Other words you may see in a report about a controversial decision:
• row = argument (“Trans rights row at top boys’ school”)
• outrage = anger (“Outrage at boxer’s comments”)
• call = request (“Call for calm in church row”)
• back = to support (“Parents back kids in uniform strike”)
• clash = to fight, disagree (“Students clash over statue”)
• stand by = to support (“Team stands by sacked player”)
• slam = to criticize (“Locals slam new speed limit”)
|
|
|
|
|
news outlet: Nachrichtenquelle | tabloids: Boulevardpresse | crisps (UK): Kartoffelchips
|
|
|
|
|
© Image: Georg Lechner with Leonardo AI
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
Quiz
|
|
|
|
Newspaper vocabulary
|
|
|
|
|
1. Match the words with their correct meanings: hook | scoop
A. an exclusive story
B. the opening sentence or paragraph in an article meant to grab readers’ attention
2. What is the difference between a broadsheet and a tabloid?
A. A broadsheet is a large-format newspaper; a tabloid is smaller.
B. A broadsheet is a newspaper with a large circulation.
C. A tabloid is a trashy newspaper.
|
|
|
|
|
circulation: Auflage
|
|
|
|
|
|
© Illustration: Georg Lechner
|
|
|
|
| Answers: 1. A. scoop, B. hook; 2. A.
|
|
|
|
 |
|
|
|
|
|
Science and Nature
|
|
|
Broccoli and self-defence
|
|
|
|
|
A garden filled with the fragrance of roses and jasmine, a kitchen alive with the aroma of rosemary, basil and mint. Humans enjoy the exotic and varied scents of plants. Plant aromas are an essential part of perfumes, cosmetics and food-and-drink flavours. For plants, however, smell is all about communication and survival.
Plant scents attract pollinators, which transfer pollen and help plants to reproduce.
But they can release very different smells when under attack or stressed. Did you know that broccoli and cabbage, for example, know when caterpillars are eating them, and emit a scent to attract predators of the caterpillars, such as parasitic wasps? Minty, oily or bitter leaves or stems can act as a plant’s defence against aphids, slugs and even rabbits.
|
|
|
|
|
fragrance: Duft | rosemary: Rosmarin | basil: Basilikum | scent: Duft | pollinator: Bestäuber | reproduce: sich vermehren | cabbage: Kohl | caterpillar: Raupe | emit: ausstoßen | predator: Fressfeind | parasitic wasp: Schlupfwespe | stem: Stängel | aphid: Blattlaus | slug: Nacktschnecke
|
|
|
|
|
|
© Image: iStock.com
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
Career Coach
|
|
|
Integrating new employees
|
|
|
|
|
For many workers, September is a bit like a new beginning: after a long summer break, there’s a back-to-school feeling in the air. If you’re about to welcome new hires at your company, listen to some tips on how to integrate new team members so their onboarding process is a breeze.
|
|
|
|
|
|
|
|
|
back-to-school: Schulanfangs... | new hire (US): neue(r) Mitarbeiter(in) | onboarding: Einarbeitung und Integration | breeze: to be a~: ein Kinderspiel sein
|
|
|
|
|
|
© Image: iStock.com
|
|
|
|
|
|
|
 |
|
|
|
|
|
Odd Jobs
|
|
|
Working as a glaciologist
|
|
|
|
|
Ski trips in the French Alps shaped her childhood, but 36-year-old Heïdi Sevestre hadn’t expected to become a glaciologist until she was 17. “I was trekking from Chamonix to Zermatt, in Switzerland, with a mountain guide. He turned to me and said: ‘You know there are people who get paid to study glaciers?’ He opened a door I didn’t even know existed. Ever since, I’ve been obsessed.”
Today, Sevestre divides her time between expeditions in the field and office work, such as processing data, publishing papers and communicating on scientific topics with policymakers, journalists and the general public. Sevestre helps people understand how melting ice influences their lives today, rather than focusing on what will happen in a hundred years. “Melting glaciers have an impact on people’s energy bills, and the price and quality of their food,” she says. “Almost two billion people rely on water from glaciers.”
The documentary TV series Arctic Ascent, released in February 2024, follows Sevestre, along with a guide and a team of professional climbers, on an expedition in eastern Greenland. This allowed Sevestre to collect data from hard-to-reach locations, such as Ingmikortilaq – at more than 1,100 metres, one of the world’s tallest Arctic sea cliffs. “Documentaries like this one allow scientists to reach people who are excited about adventure, but perhaps not so much by Arctic science,” Sevestre says. “If people don’t fall in love with these regions, they will not care about protecting them.”
|
|
|
|
|
glaciologist: Glaziologe/Glaziologin, Gletscherforscher(in) | trek: wandern, trekken | glacier: Gletscher | obsessed: be ~: besessen sein; hier: kein anderes Thema mehr kennen | process sth.: etw. verarbeiten | paper: hier: wissenschaftliche Abhandlung | topic: Thema | policymaker: politische(r) Entscheidungsträger(in) | melt: schmelzen | impact: Auswirkung(en) | billion: Milliarde(n) | rely on sth.: von etw. abhängig sein | ascent: Aufstieg | release sth.: etw. herausbringen | Greenland: Grönland | sea cliff: Meeresklippe
|
|
|
|
|
© Image: Heidi Sevestre
|
|
|
|
|
|
|
 |
|
|
|
|
Im aktuellen Magazin
|
|
|
TikTok made me buy it!
|
|
|
|
|
The best social media platforms for businesses | How to emigrate to an English-speaking country | Onboarding new colleagues
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
Quiz
|
|
|
|
How much do you know about Chicago?
|
|
|
|
|
Here’s the first bit of trivia: Chicago is the biggest city in the Midwestern state of Illinois – but not its capital. Now it’s your turn: test your knowledge of the “Windy City” with our quiz!
|
|
|
|
|
|
|
|
|
trivia: hier: Trivialwissen
|
|
|
|
|
|
© Image: Lance Anderson / Unsplash.com
|
|
|
|
|
|
|
 |
|
|
|
|
|
Series Tip
|
|
|
Bodkin
|
|
|
|
|
|
“If we can’t change the things that have happened, maybe we can change the story we tell…” are lines spoken in Bodkin (Netflix) – and they say it all. Telling this story is Gilbert, an American podcaster who travels to the small Irish town of Bodkin to save his career. His idea is to create a new podcast about three people who vanished 25 years ago after a folk festival. Then there’s Dove, a ruthless journalist who’s been taken off a headline story in London. And finally, we have Emmy, a young research assistant finding her own story. Together, they uncover more secrets in sleepy Bodkin than anyone would have expected. After a slow start, this thoughtful whodunnit never loses sight of the questions we ask, and need to ask, about truth and fiction – and what lies in between. Here’s a clue: it’s probably a story.
|
|
|
|
|
vanish: verschwinden | ruthless: skrupellos | take sb. off sth.: jmdn. von etw. abziehen | whodunnit: Krimi
|
|
|
|
|
© Image: Enda Bowe / Netflix
|
|
|
|
|
|
|
|
|
|
Mitarbeit: Dennis Draber, Judith Gilbert, Susanne Krause, Nadia Lawrence, Mae McCreary, Richard Mote, Rachel Preece, Inez Sharp
Folgen Sie Spotlight und Business Spotlight auf Instagram.
Sie haben diesen Newsletter zurzeit an die Adresse bestellt. Eine Abmeldung ist jederzeit möglich. Um sich vom Newsletter ZEIT für Englisch abzumelden, klicken Sie bitte hier. Bitte antworten Sie nicht auf diese E-Mail. Bitte wenden Sie sich an abo@zeit-sprachen.de
ZEIT SPRACHEN GmbH
Kistlerhofstraße 172
81379 München
Deutschland
Telefon: +49 (0)89/121 407 10
Fax: +49 (0)89/121 407 11
E-Mail: abo@zeit-sprachen.de Geschäftsführer: Ulrich Sommer
Registergericht München
HRB 179611
USt-IdNr.: DE -265 -973 -410 Datenschutz | AGB | Impressum | Kontakt © ZEIT SPRACHEN GmbH 2024
|
|
|
|
|
|
|
|
|
