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| Ihre 10 Minuten Englisch pro Woche |
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Dear email,
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In the article called “Seasonal sales” linked below, we’re asked whether we are susceptible to seasonal marketing – you know, food, clothing, etc. being sold to us because it fits the season. I would love to say that I'm impervious to this. Unfortunately, I may tut-tut when I see the first Christmas biscuits on sale in November, but I usually end up buying a few packets – the shop could run out by Christmas, I tell myself. Do you fall for these marketing tricks, too?
A tragic, famous life never seems to lose its fascination. I remember watching a late-night showing of Lady Sings the Blues, about the life of Billie Holiday. The real facts of the singer’s life may have got a bit lost in this version, but Holiday, portrayed by Diana Ross, comes across as the highly talented but deeply troubled figure that she must have been. I listened to her music for weeks after watching the film and, even to this day, “Lover Man” is one of my favourite songs. Read about Holiday in our feature below.
That’s all from me. Next week, Judith Gilbert, editor-in-chief of Business Spotlight, will be back with more stories from around the English-speaking world.
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Inez Sharp
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Editor-in-chief, Spotlight
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seasonal: jahreszeitlich, saisonabhängig | susceptible: be ∼ to sth.: für etw. anfällig, empfänglich sein | impervious: be ∼ to sth.: gegen etw. immun sein | tut-tut: hier etwa: missbilligend den Kopf schütteln | showing: Vorstellung | come across as: hier: rüberkommen, wirken | editor-in-chief: Chefredakteur(in)
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Word of the Week
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land snorkelling
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Did you know...? Snorkelling lets you connect to nature by watching fish in their natural habitat. “Land snorkelling” is similar, but instead of focusing on where you are going, you stop to appreciate the peace and beauty of nature – such as the smell of flowers, the call of birds and the lives of insects.
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snorkelling: Schnorcheln | habitat: Lebensraum | appreciate sth.: etw. bewusst wahrnehmen, genießen
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© Illustration: Georg Lechner
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Ihr Gutschein für Spotlight
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Sie erhalten die erste Ausgabe unseres Abonnements gratis
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Travel
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Why Germans love Ireland
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Have you ever been to Ireland? The Emerald Isle is especially popular among German tourists. But why? Nadine Lehmann from Tourism Ireland explains the appeal.
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emerald: smaragdgrün | appeal: hier: Anziehungskraft
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© Image: Tourism Ireland
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Anzeige
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Grüezi! … and hello world!
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The ZEIT Switzerland newsletter keeps you up to date with what's going on in Switzerland and how the rest of the world views this small, lovely country. Published every Friday from the ZEIT office in Zurich. The newsletter is written in German and translated into English.
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© Bild: Henrique Terreira / Unsplash.com
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Billie Holiday
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Lady singing the blues
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She died with only 70 cents in the bank but was one of the biggest recording artists of the 1940s and ’50s. Read why “Lady Day” lives on, as a singer and as a symbol of resistance.
As a special gift, our newsletter subscribers can read the online version of the article for free – but only for a week!
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subscriber: Abonnent(in)
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© Image: Alamy Stock Photo
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Marketing
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Seasonal sales
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It’s time for a pumpkin-spice latte! Not only because autumn’s just around the corner – but because seasonal marketing is extremely effective. Are you also susceptible to these marketing tricks?
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seasonal: jahreszeitlich, saisonabhängig | susceptible: be ∼ to sth.: für etw. anfällig, empfänglich sein
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© Image: IMAGO / depositphotos
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Podcast
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English, please!
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Would you buy a Tesla? In the current episode of English, please!, Spotlight editor-in-chief Inez Sharp speaks to DIE ZEIT’s Jens Tönnesmann and Business Spotlight’s Richard Mote about current public feeling toward Elon Musk.
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© Image: FRIMU EUGEN via Canva.com
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Tips
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Make emails sound more professional
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Whether you’re writing to a colleague or to a client, polished phrases sound more professional and can help avoid misunderstandings. Here are five useful and natural phrases you can use in your work emails.
1. “I hope you’re well.”
As an opener, this is a polite and warm way to start a message – either to a colleague or, more formally, to someone you don’t know so well.
2. “I’m reaching out to you regarding…”
Following a friendly opener, this gets to the point, and sounds more professional than “I’m emailing you about…”. Summarize, in one or two sentences, your reasons for writing the email.
3. “I’d appreciate it if you could…”
This is softer than “I need you to…” but it’s still direct. When you need someone’s help, politeness is key.
4. “I just wanted to check if there were any updates on…”
Whatever you do, don’t write “bumping this to the top of your inbox” to send a reminder. It’s rude, pushy, and there are better ways to try to get a reply.
5. “Please don’t hesitate to get in touch if you have questions.”
This leaves room for a reply and is a nice way to end the content part of your email before you sign off.
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polished: poliert; hier: ausgefeilt | reach out to sb.: sich bei jmdm. melden, sich an jmdn. wenden | regarding: hinsichtlich, bezüglich, wegen | appreciate sth.: etw. zu schätzen wissen, begrüßen | bump sth.: etw. stoßen | inbox: Posteingang | pushy: aufdringlich | hesitate: zögern | get in touch: sich melden | content: Inhalt | sign off: sich verabschieden
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© Image: private
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Im aktuellen Magazin
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Come to Cork
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County Cork: a personal guide | Navigating Trump: how the US president is causing other leaders to change their behaviour | Towers of change: Vancouver’s new skyline
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Quiz
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Geography
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How much do you know about the geography of the English-speaking countries? Test yourself with our fun quiz!
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© Image: Gaël Gaborel - OrbisTerrae / Unsplash.com
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From the ZEIT SPRACHEN App
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Immerse yourself in British literature
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Our new course on British literature is now available online! Immerse yourself in rich literary tradition and find out more about the Victorian era, from the 1830s to the early 1900s.
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Ihnen gefällt „ZEIT für Englisch“?
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Teilen Sie diesen Newsletter ...
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... mit Freundinnen oder Freunden, die ihr Englisch verbessern wollen! Kopieren Sie dazu den Link zur Anmeldeseite und schicken ihn per WhatsApp oder E-Mail weiter.
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Mitarbeit: Dennis Draber, Judith Gilbert, Susanne Krause, Nadia Lawrence, Mae McCreary, Richard Mote, Rachel Preece, Inez Sharp.
Sie haben diesen Newsletter zurzeit an die Adresse subs@emailshot.io bestellt. Eine Abmeldung ist jederzeit über Newsletter-Abmeldung möglich. Bitte antworten Sie nicht auf diese E-Mail. Bitte wenden Sie sich an abo@zeit-sprachen.de. ZEIT SPRACHEN GmbH
Kistlerhofstraße 172
81379 München
Deutschland
Telefon: +49 (0)89/121 407 10
E-Mail: abo@zeit-sprachen.de
Geschäftsführer: Ulrich Sommer
Registergericht München
HRB 179611
USt-IdNr.: DE -265 -973 -410 Datenschutz | AGB | Impressum | Kontakt © ZEIT SPRACHEN GmbH 2025
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