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| Ihre 10 Minuten Englisch pro Woche |
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Dear email,
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This week, we’re all about the upcoming U.S. election. First, we tell you about young Americans who are considering moving abroad because of the unsettling political developments and the possible election outcome at home. Then, on the business side, we also give you a link to our article on what the economic strategies of the Republicans and Democrats mean for the U.S. and the rest of the world. And finally, we introduce a very cool, interactive event that is free of charge: Starting today, you can take part in The Language of Democracy. We will pair you with another English learner and provide you with the material you’ll need to speak about the U.S. election and democracy in general. The event is a forum for open and honest dialogue – in English – in a time of deep divides. See below for details and the link to register.
Next week, my co-host Inez Sharp will have some more entertaining stories for you from around the English-speaking world.
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Judith Gilbert
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Editor-in-chief, Business Spotlight
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upcoming: bevorstehend, demnächst stattfindend | unsettling: beunruhigend | outcome: Ergebnis | pair: ~ sb. with sb.: jmdn. mit jmdm. zusammenbringen | co-host: Co-Moderator(in)
Note: Judith's editorial is written in US English.
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Word of the Week
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meme war
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Did you know...? The expression “meme wars” refers to the propagation of memes on social media to try to sway people politically. In recent years, using social media has proven to be an influential campaign method ahead of elections. On the day the 2024 UK election was announced, Labour launched its TikTok channel – and now has over 230,000 followers. In the US, an estimated 40 million Gen Z voters will be eligible to vote in November, and both the Democrats and Republicans have taken to meme wars to win over first-time voters.
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propagation: Verbreitung | sway so.: jmdn. beeinflussen | announce sth.: etw. ankündigen | eligible to vote: wahlberechtigt | first-time voter: Erstwähler(in)
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© Illustration: Georg Lechner
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Ihr Gutschein fĂĽr Business Spotlight
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Sie erhalten die erste Ausgabe unseres Abonnements gratis
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Event
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The Language of Democracy
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In the weeks before the US election, you’ll have the chance to take part in an interactive debate organized by ZEIT SPRACHEN. It’s an opportunity to discuss the American election, improve your English, and support a culture of respectful conversation across generational and political divides.
After signing up for our Language of Democracy debate, you’ll be matched with a discussion partner whose opinions are different from yours. You and your partner will meet – either via phone or in person – to discuss the latest political issues in the US.
Not only is this event completely free – organized by our experienced colleagues at ZEIT Verlagsgruppe – but we also provide all the essential English phrases you’ll need for the discussion as well as useful background information on policies and candidates.
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sign up for sth.: sich zu etw. anmelden | match sb. to sb.: jmdn. mit jmdm. zusammenbringen | free: hier: kostenlos
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© Image: iStock.com
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Society
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Goodbye, USA?
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A 2019 Gallup study found that 30 per cent of Americans under 30 were interested in moving abroad; for women of the same age, the figure stood at 40 per cent. Both were record highs. Young Americans – and young women in particular – are considered to be overwhelmingly left-leaning voters. Gallup cited the “Trump effect” as the main driver of the surge in interest.
A 2022 Economist / YouGov survey demonstrated that Biden’s inauguration in 2021 did not lead to a noticeable decline in these numbers. Even with a new president, US politics remained divisive. According to the poll, 38 per cent of overall respondents and 45 per cent of those under 30 had considered “moving permanently to a different country”.
These figures were considerably higher among Democrats, whose most frequently cited reason for potential emigration was a second Trump term.
“It’s not that everyone is rushing to leave, but I do feel as if people are thinking about putting a plan in place,” says Jennifer Stevens, the editor-in-chief of International Living magazine. In June 2022 – after the US Supreme Court overturned Roe vs. Wade, which had guaranteed Americans’ right to an abortion – an International Living article entitled “How to Move Out of the US” saw a 1,000 per cent increase in its web traffic for more than two consecutive weeks, according to Stevens.
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overwhelmingly: überwiegend | cite sth.: etw. nennen, angeben | surge: Anstieg | inauguration: Amtseinführung | divisive: polarisierend | term: Amtszeit | editor-in-chief: Chefredakteur(in) | Supreme Court: Oberster Gerichtshof | overturn sth.: etw. kippen, aufheben | Roe vs. Wade: Grundsatzurteil von 1973, das Abtreibung zum verfassungsmäßigen Recht der Frau erklärte | abortion: Abtreibung | web traffic: hier: Klickzahlen
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© Illustration: Georg Lechner
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Quiz
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The US
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1. What do the 13 stripes on the US flag represent?
A. The number of original articles of the Constitution
B. The number of original colonies
C. The number of original chambers of Congress
2. What is the US national anthem about?
A. A battle in the Revolutionary War to gain independence from Britain
B. A battle in the Civil War to unite the country
C. Unity between the Pilgrims and Native Americans
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national anthem: Nationalhymne | Revolutionary War: (amerikanischer) Unabhängigkeitskrieg
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© Illustration: Georg Lechner
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The Economy
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The economic policies of the Republicans and Democrats
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What will the economic strategies of the Republicans and the Democrats mean for the world? From inflation to unemployment, and trade to taxes, the economy is at the forefront of voters’ minds. Read our guide to the parties’ policies (and find out why donkeys and elephants are important!).
As a special gift, our newsletter subscribers can read the online version of the article for free – but only for a week!
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subscriber: Abonennt(in)
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© Image: iStock.com
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Work
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Job cuts
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Forget working from home! The latest trend is “working from the hairdressers”. “Everybody brings their laptop and does their work, especially when they get their colour done,” Neil Moodie, who runs a hair salon in Spitalfields, near the City of London, told the Financial Times. “I’ve had a couple of people do a Zoom meeting when they’re here – with the camera on.”
Like many other service providers, hairdressers have had to struggle with the changes to their customers’ regular habits since the pandemic. And recently, high energy prices have added to their problems. A survey by the price-comparison service Uswitch found that electricity bills can represent 40 per cent of hairdressers’ costs. Now, some salons are trying to attract new customers with work-friendly facilities such as desks, USB ports and quiet areas for online meetings.
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working from the hairdressers: Arbeiten im Friseursalon | get one’s colour done: sich die Haare färben lassen | run sth.: hier: etw. betreiben | survey: Umfrage, Erhebung
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© Image: iStock.com
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Finance
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Show me the money
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In 2018, Tesla promised its CEO, Elon Musk, a huge pay package of about $56 billion (the exact amount depends on Tesla’s share price). It was a high-risk deal based completely on the company’s performance. Theoretically, Musk could have earned nothing at all. Once almost bankrupt, Tesla is now the world’s most valuable car company (by market capitalization). So, in June 2024, when asked to vote on whether to give Musk his pay package or not, most of Tesla’s shareholders said yes.
Even though the shareholders had the chance to decide, this deal has caused a lot of negative feedback. In 2023, the median pay package for the CEO of an S&P 500 company in the US was reportedly $16.3 million. That’s already a lot of money – but about 3,400 times less than what Musk stands to receive.
Pay and bonuses for top managers are controversial – especially in the US, which has the biggest CEO payouts. Alphabet’s boss, Sundar Pichai, earns $226 million a year, for example, and Broadcom’s Hock Tan gets $162 million. A survey done by the Associated Press showed that, at about half of the companies that responded to the survey, the average employee would need to work for about 200 years to earn what the CEO earns in one year.
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CEO (chief executive officer): Unternehmens-, Vorstandschef(in) | pay package: Gehaltspaket, Gesamtvergütung | billion: Milliarde(n) | share price: Aktienkurs | performance: Leistung(sfähigkeit) | bankrupt: insolvent | shareholder: Aktionär(in) | reportedly: angeblich, Berichten zufolge | payout: Auszahlung, Ausschüttung | survey: Umfrage
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© Illustration: iStock.com
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Im aktuellen Magazin
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US election
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Republicans vs. Democrats: How will their economic strategies affect the world? | Getting phygital: Why compnaies are combining the physical and digital | How to give and receive feedback
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Quiz
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Innovations
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Some innovations would have seemed like magic 100 years ago. Do you know what Tim Berners-Lee invented? Any idea what one company did before taking over as one of the world’s biggest streaming providers? Test your knowledge in our fun quiz!
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invent: erfinden | provider: Anbieter(in)
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© Image: Jordyn St. John / Unsplash.com
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Recipe
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Cornish Yarg tart
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You’ll find more about the best place to eat a tart in Cornwall in the current issue of Spotlight. Meanwhile, here’s a recipe for Cornish Yarg tart. It’s usually made using a nettle-wrapped artisanal cheese called Cornish Yarg, which has a lemon flavour.
Ingredients
• 150 g plain flour
• salt
• ice-cold water
• 75 g salted butter
• 4 shallots, sliced
• 2 apples, diced
• 200 g Cornish Yarg (or another semi-hard cheese)
• 100 ml cream
• 1 egg
• 1 yolk
Preparation
Mix the flour and a pinch of salt in a bowl and slowly add enough water to make a firm ball. Cover in cling film and refrigerate for an hour. Put the butter in a pan on a low heat, then cook the shallots. Season to taste. When the shallots are soft, add the apples and cook until soft. Roll out the pastry, put into a buttered 22-centimetre tart tin and blind bake at 200 °C for 15–20 minutes, until biscuity. Pour the shallots and apple into the tart shell. Beat the egg and cream together and season. Pour this over the shallots. Break the Yarg over the top. Bake at 180 °C for around 20 minutes, until the egg and cream mixture has set and the cheese has melted. Leave to cool.
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nettle-wrapped: mit Brennnesselblättern ummantelt | artisanal: traditionell hergestellt | plain flour: Mehl | shallot: Schalotte | slice sth.: hier: etw. in Ringe schneiden | dice sth.: etw. in Würfel schneiden | semi-hard: halbfest | yolk: Eigelb | pinch: Prise | cling film (UK): Frischhaltefolie | season sth.: etw. würzen | pastry: Teig | tart tin (UK): Tarteform | biscuity: mürbe, knusprig | tart shell: Teigboden | set: hier: fest werden
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© Image: Kathrin Koschitzki
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Mitarbeit: Dennis Draber, Judith Gilbert, Susanne Krause, Nadia Lawrence, Mae McCreary, Richard Mote, Rachel Preece, Inez Sharp
Folgen Sie Spotlight und Business Spotlight auf Instagram.
Sie haben diesen Newsletter zurzeit an die Adresse bestellt. Eine Abmeldung ist jederzeit möglich. Um sich vom Newsletter ZEIT für Englisch abzumelden, klicken Sie bitte hier. Bitte antworten Sie nicht auf diese E-Mail. Bitte wenden Sie sich an abo@zeit-sprachen.de
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