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| Ihre 10 Minuten Englisch pro Woche |
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Dear email,
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When most people hear the name Pulitzer, they think of the famous prizes for journalism, literature, drama and music, established by Joseph Pulitzer in the early 20th century. But there is another Pulitzer who has made a very different contribution to society: his grandson Herbert’s wife, Lilly, who became a famous fashion designer. Lilly Pulitzer was a very practical woman, and the now-iconic dress she designed, made famous by Jackie Kennedy, was created for the most banal of reasons. Her story is entertaining and amusing, and you can read about it below.
We also explain a neologism about fashion victims, give you a fun grammar exercise about verbs and gerunds, and our skills expert tells you how to get people to read and answer your emails – woohoo!
Next week, my co-host Inez Sharp will have some more entertaining stories for you from around the English-speaking world.
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Judith Gilbert
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Editor-in-chief, Business Spotlight
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now-iconic: inzwischen weltbekannt | neologism: Wortneuschöpfung | co-host: Co-Moderator(in)
Note: Judith's editorial is written in US English.
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Word of the Week
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hypebeast
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Did you know...? The word “hypebeast” refers to someone who is devoted to buying the latest fashion items, particularly streetwear. It’s generally used in a derogatory manner, describing someone who is superficial and materialistic.
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devoted: hingebungsvoll | derogatory: herabwürdigend | manner: Art | superficial: oberflächlich
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© Illustration: Georg Lechner
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Ihr Gutschein für Business Spotlight
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Sie erhalten die erste Ausgabe unseres Abonnements gratis
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Iconic Products
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Lilly Pulitzer dress
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Vibrant designs, colourful patterns, floral prints, and a Palm Beach setting: The Lilly Pulitzer dress pioneered a new direction for women’s fashion.
In the early 1950s, newly married Lillian “Lilly” Pulitzer settled in Palm Beach, Florida, and set up a juice stand, using oranges from her family’s groves. To hide the juice stains on her clothes, Lilly asked a local dressmaker to design a patterned dress. She liked it so much that she began to sell hand-printed dresses from her stand. In 1959, Lilly founded Lilly Pulitzer, Inc., to launch a range led by her signature shift dress: the “Lilly”. Colourful and sleeveless, with bold motifs, the style was a big hit with Lilly’s society friends. And when Jackie Kennedy was pictured wearing a Lilly, everybody suddenly wanted one. A creative bohemian, Lilly loved designing, and her business was a global success until she closed its doors, in 1984. The brand relaunched in 1994 and is now based in Miami, a short drive from Lilly Pulitzer’s original juice stand.
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vibrant: kräftig, leuchtend | floral print: Blumendruck | pioneer sth.: etw. den Weg bereiten | grove: Hain | stain: Fleck | patterned: gemustert | launch sth.: etw. auf den Markt bringen | signature: charakteristisch, eigen | shift dress: Shiftkleid | bold: kräftig, gewagt | bohemian: unkonventioneller, künstlerischer Mensch
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© Image: The Estate of Jacques Lowe / Getty Images
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Quiz
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Pulitzer
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1. Jackie Kennedy popularized the Lilly Pulitzer dress. Her husband, John F. Kennedy, also had something to do with a Pulitzer. What?
A. He wore the dress
B. He endowed the Pulitzer Prize
C. He won a Pulitzer Prize
2. The Pulitzer Prize is conferred by which university?
A. Columbia
B. Harvard
C. Princeton
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endow sth.: etw. (finanziell) unterstützen; stiften | confer sth.: etw. zuerkennen, verleihen
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© Illustration: Georg Lechner
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Answers: 1. C. JFK won a Pulitzer in 1957 for his book Profiles in Courage; 2. A. In his last will, Joseph Pulitzer gave two million dollars to Columbia University to establish the School of Journalism. The initial prizes were for journalism, and today Columbia still confers the award.
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Grammar
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Verbs followed by gerunds
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For many of us, January feels as if it’s the longest month. To celebrate getting through it, practise your English grammar with our party-themed exercises!
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© Image: No Revisions / Unsplash.com
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Business Skills
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How to get people to read your emails
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Do you sometimes get an email that’s so long and so full of different topics, it takes you a while to understand if there’s something you need to do? Could you be guilty of sending such emails? We’re here to help! Find out how to make your emails a pleasure to read – so that you’re more likely to receive a response!
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© Image: Georg Lechner
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Mehr Wissen für Resilienz und innere Stärke
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Erleben Sie die ganze Wissenswelt der ZEIT Akademie. Über 80 Video-Kurse mit den besten Expertinnen und Experten ihres Fachs. 4 Wochen lang kostenlos!
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© Image: ZEIT Akademie
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Career Changer
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A chance for a new start
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LAWRIE CHANDLER is the founder of Edale, a London-based financial-advisory business. He started his business after being made redundant from his job at a private bank.
In January 2014, I was 35. My wife and I were expecting our first child and, despite the bad news about Europe’s debt crisis, my life appeared to be going well – until I lost my job.
I was working in London for the UK subsidiary of a Middle Eastern private bank. If you are a mid-career young professional, being made redundant is daunting, particularly when the job market looks bad. However, this was not my first experience of redundancy. In my first job, a lot of staff were being made redundant when I started. Some of those people went on to do completely new things. A former IT guy retrained as a chef, for example. Those positive experiences gave me hope. I realized that it was down to me to create my next opportunity. So, I used my redundancy package to start a financial-advisory business.
My business has been around for 11 years now, and we spend about 25 per cent of our time mentoring people who are not likely to be active prospects to improve their financial literacy. Sometimes, redundancies can leave people with a large sum of money and lucrative stock options – so they might be rich but lack a purpose. To avoid this, you should define what your skills are and what your purpose is. Take a few calculated risks, and work your way up, one step at a time.
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redundant: be made ~ (UK): den Arbeitsplatz verlieren | debt crisis: Schuldenkrise | subsidiary: Filiale | daunting: beängstigend | redundancy (UK): hier: Entlassung | retrain: sich umschulen lassen | chef: Koch/Köchin | down: be ~ to sb.: jmds. Sache sein | redundancy package (UK): Sozialplan | financial literacy: Finanzwissen | stock options: Aktienanteile
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© Image: private
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Im aktuellen Magazin
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Mental health at work
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How to deal with burnout | Write great emails | Financial vocabulary
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Quiz
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Liverpool
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Liverpool is the UK’s fifth-largest city, and one of its most important cultural centres. Test your knowledge on the city in our fun quiz!
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© Image: Jiamin Huang / Unsplash.com
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Science and Nature
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Does a starfish have a head?
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Recent research by the University of Southampton in the UK and Stanford University in the US has finally provided some answers to the question. Using high-tech genetic and molecular testing, scientists managed to produce a 3D map of starfish genes. The results were surprising. Head genes were switched on all over the starfish skin, with concentrations at the centre of each limb, and only a small number of tail genes on the edges of the limbs. There were almost no trunk or torso genes.
“It’s as if the sea star is completely missing a trunk, and is best described as just a head crawling along the seafloor,” says Laurent Formery, lead author of the new study, talking to phys.org.
Fossil records show that starfish ancestors did have trunks. They and other echinoderms have evolved their five-section body plan, probably to allow them to move and feed in different ways
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trunk: Rumpf | lead author: Hauptautor(in) | fossil records: paläontologische Dokumentation | ancestor: Vorfahr | evolve: sich entwickeln
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© Illustration: Georg Lechner
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Mitarbeit: Dennis Draber, Judith Gilbert, Susanne Krause, Nadia Lawrence, Mae McCreary, Richard Mote, Rachel Preece, Inez Sharp
Folgen Sie Spotlight und Business Spotlight auf Instagram.
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