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| Ihre 10 Minuten Englisch pro Woche |
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Dear email,
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Looking at what our joint team of editors from Business Spotlight and Spotlight have put together for you, a smile comes to my face as I am reminded of the title of one of Sergio Leone’s classic westerns: The Good, the Bad and the Ugly. Why, you may be wondering? Because we tell you about people who are doing good or are inspiring in some way: the CEO of Bluesky and her efforts to make a more ethical platform than others, and an entrepreneur in the UK who wants to revive an old-fashioned business using innovative and sustainable methods. Then we tell you about an expression used for a bad business practice, and about the ugly purges conducted by the current US administration. Can you hear Ennio Morricone’s iconic score in your mind yet as you read this? 😉
Next week, my co-host Inez Sharp will have some more entertaining stories for you from around the English-speaking world.
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Judith Gilbert
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Editor-in-chief, Business Spotlight
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entrepreneur: Unternehmer(in) | revive sth.: etw. wieder aufleben lassen | sustainable: nachhaltig | purge: Säuberungsaktion | conduct sth.: etw. durchführen | score: hier: Filmmusik | co-host: Co-Moderator(in)
Note: Judith's editorial is written in US English.
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Word of the Week
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ghost jobs
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Did you know...? This expression describes jobs that are listed online but don’t actually exist. Companies may advertise positions to make it look as though they’re growing, for example, or leave ads online for jobs that have already been filled. As many as one in five online job ads could be ghost jobs.
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listed: hier: ausgeschrieben | filled: hier: besetzt
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© Illustration: Georg Lechner
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Ihr Gutschein für Business Spotlight
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Sie erhalten die erste Ausgabe unseres Abonnements gratis
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Anzeige
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Profit from the offer of the year! Deadline: 30 June 2025
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Nur für kurze Zeit: Profitiere von unserem besonderen TOEFL iBT-Angebot im Frühjahr 2025! Jetzt informieren und anmelden!
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Grammar
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“For” or “since”
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In English, seit is translated using various prepositions. Do you know when to use “for” and when to use “since”? Practise now!
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© Image: iStock.com
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Politics
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Fighting Trump
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“Fight back. And don’t let them win,” actor Pedro Pascal said about Trump and his supporters at the Cannes Film Festival last week. In our article, find out how people are fighting back, even as they fear retribution.
As a special gift, our newsletter subscribers can read the online version of the article for free – but only for a week!
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retribution: Rache, Vergeltung | subscriber: Abonnent(in)
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© Image: San Francisco Chronicle via Getty Images
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Profile
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Jay Graber
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Over the past year, Bluesky, a microblogging social media platform developed by Jack Dorsey, one of Twitter’s co-founders, has seen an explosion of growth. It began in February 2023, as an invitation-only platform, and allowed anyone to join a year later. As of March 2025, more than 33 million people had joined. It’s been a lot of hard work for its CEO, Jay Graber, and her 21-person team. “It’s been all hands on deck,” she told Fast Company.
Many have applauded Graber’s management of the platform. Bluesky has a decentralized architecture and uses an open-source framework, which allows transparency as to how the platform is built and how responsibility for it is structured. Decentralization also gives users more control over their data, and Graber wants to minimize ads. “Our goal is to make sure that, if advertising has a place, it’s a much smaller role in a larger economy,” she says.
In March 2025, Graber appeared at the SXSW conference wearing a T-shirt with the text: Mundus sine Caesaribus (“a world without Caesars”). It was a dig at Meta CEO Mark Zuckerberg (who had told The New Yorker that he was fascinated by the Roman emperors, and had even named one of his children “August”). Graber wants to create a world in which lots of people, and not just a few individuals, have power. Of Bluesky, she says: “If it’s a thriving-enough community where it doesn’t need me as a main character, that’s great.”
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cofounder: Mitgründer(in) | as of...: Stand ... | all hands on deck: alle Mann an Deck, jeder packt mit an | goal: Ziel | dig: hier: Stichelei, Seitenhieb | emperor: hier: Herrscher | thriving: blühend; hier: erfolgreich
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© Image: IMAGO / Imagn Images
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Quiz
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Tech giants quiz
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1. Which of these tech giants is not located in Washington state?
A. Google
B. Amazon
C. Bluesky
2. Users of Bluesky are often known as:
A. optimists
B. flighters
C. Twitter quitters
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© Illustration: Georg Lechner
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Start-up
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Modernizing milk
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Entrepreneur Simon Mellin founded The Modern Milkman after watching the nature documentary The Blue Planet, appalled at the plastic in our oceans. His company focuses on milk (and other grocery) deliveries that reduce plastic waste, while allowing customers to shop ethically and sustainably. Read all about his start-up in our article!
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entrepreneur: Unternehmer(in) | appalled: entsetzt
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© Image: The Modern Milkman
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Im aktuellen Magazin
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101 key business words
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Scam centres | The economics of concerts | How rich is too rich?
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Quiz
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Chicago
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What do you know about the Windy City? Did you know it’s one of the biggest cities in the US? Test your knowledge in our fun quiz!
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© Image: Pedro Lastra / Unsplash.com
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From the ZEIT SPRACHEN App
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Sherlock Holmes Day was on 22 May!
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Celebrate the brilliant detective who solves crimes using a magnifying glass, his sharp deductive skills, and his iconic pipe. Want to discuss crime stories like a real detective? We’ve got the perfect vocabulary list for you!
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magnifying glass: Lupe | pipe: Pfeife
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© Image: Pia Spieler
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Mitarbeit: Dennis Draber, Judith Gilbert, Susanne Krause, Nadia Lawrence, Mae McCreary, Richard Mote, Rachel Preece, Inez Sharp.
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