In this episode, we sit down with CISO turned Cybersecurity Economist Mike Privette, who is the Return on Security. We will look at Mike's recent 2024 State of the Cyber Market analysis report, including AI's role, funding shifts, and the investment trends shaping the cybersecurity industry going into 2025.

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We spoke about:

• Economic trends in 2024 include cybersecurity market resilience YoY among broader economic trends, total cash raised by cyber companies in 2024 compared with the pre-ZIRP era, and how early-stage firms dominated funding, but late-stage rebounds were also notable.

• M&A Trends such as consolidation and the trends of earlier-stage exits, clustering of M&A activity at the $100M range, and the lack of transparency in M&A can complicate deal analysis.

• The AI Effect on early-stage security funding and shifting priorities, as well as the AI security gold rush and the trend of early-stage startups doubling

• Products vs. Services and how products dominate venture investments, but services played the lead role when it comes to acquisition growth

• How M&A can lead to challenges around product integration, especially among broader trends such as “platformization” among the Best of Breed vs. Platform Debate

• Geographic trends among cybersecurity markets, both globally and regionally among nations