Hi,
This is Oleg from GoPractice.
Conducting qualitative research, and specifically in-depth interviews, paves the way to a better understanding of user needs and pain points. It allows us to tailor our products to provide as much value for them as possible.
However, it’s rather easy to lose focus while working with the interviews results. People usually have much to say about your product, so it’s essential to remember the objectives of the interviews while analyzing the results at all times.
In this essay, we have collaborated with a couple of expert researchers to determine the right way to analyze qualitative research results.
🔗 https://gopractice.io/skills/analyzing-qualitative-research-results-effectively/ Learn with GoPracticeTake our Skills Assessment Test to determine your areas of professional growth.
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Yours,
Oleg |