The RTO is gonna huRTO your business
- Sergio Visinoni from Sudo Make Me a CTO <makemeacto@substack.com>
- Hidden Recipient <hidden@emailshot.io>
Hi, 👋 Sergio here! Welcome to another free post from the Sudo Make Me a CTO newsletter. If you prefer to read this post online, just click the article title. As this is a free newsletter, I do immensely appreciate likes, shares and comments. That's what helps other readers discover it! The RTO is gonna huRTO your businessIf you think this is a bad joke, wait until you see what the reality looks like! Another great discussion from the Sudo Make Me a CTO Community
Hello there! Last week, we held another interesting session with the Sudo Make Me a CTO community. The topic for the session: RTO mandates, what we know about them, and what to learn from the studies. The RTO trend in the IndustryThis is no breaking news: over the past couple of years, we have witnessed a major push for companies to mandate Return-to-Office (RTO) policies for their employees. The trend is so widespread that there are even web pages entirely dedicated to listing per-company approaches, such as this one. There are a few things we know about this trend, and namely:
In other words, leaders at companies that used to work in-office in the pre-pandemic era seem to have abundant evidence that the shift to remote work has been a major driver for company underperformance (not their leadership!), and are now taking their responsibilities by bringing everyone’s asses back. While it’s true that nowadays the public discourse and research funding seem to be only interested in one degenerate aspect or another surrounding the so-called revolution of GenAI, a few mighty researchers out there are still stubbornly dedicated to exploring the space of RTOs and their measurable impact. Let’s see a couple of interesting studies Return to Office Mandates and Brain DrainThe abstract from a study from December 2024 (revisited in September 2025), eloquently titled Return to Office Mandates and Brain Drain¹ states the following:
The study focused on 54 high-tech and financial companies from the S&P 500 with RTO mandate announcements prior to June 2023, and found the following:
Are they just telling us that a key driver for intrinsic motivation is autonomy? Shocking! I don’t know these folks, but they must be a bunch of pro-DEI, woke, communists or whatever epithet is currently mainstream to dismiss the opinions from any of those enemies of the free market that are plaguing the planet. Who cares if employees’ morale went down and resignations increased? After all, leaders at those companies are chasing shareholder returns. And surely they’re getting it thanks to the RTO policies, no matter what the human cost is. I mean, why would they do it otherwise? They know what they’re doing and why. Are they? Return-to-Office Mandates - Hold my BeerIf the title of this early 2024 paper sounds as dry as it can be, Return-to-Office Mandates², its abstract is a joyful read. It goes as follows.
It’s important to notice that its authors are a subset of those who authored the previous one. These folks must really hate good old capitalism, how dare they?! While it’s true that absence of evidence is not evidence of absence, what the paper points to is an embarrassing and unquestionable absence of any positive impact on financial performance or firm values after RTO mandates. Interestingly, the study mentions a survey among leaders who have issued RTO mandates, observing the following.
And the summary of the findings, elaborating on what was anticipated in the abstract, includes the following gem.
It almost feels like Elon Musk has become the role model for a whole class of executives out there: blindly trust your intuition, trust no one (except your instinct), and never admit you’re making things up out of thin air. Or, to put it more seriously, as Jorge Días recently did, RTOs are just the tip of an iceberg. What’s below sea level and supporting the tip is a massive lack of trust among people who are supposed to collaborate effectively to create value. And even if this was a Machiavellian way to do cheap and silent layoffs, it seems like a very shortsighted way of doing it. Unless you believe the whole narrative about Juniors + AI being the future, having your most experienced employees leave the firm doesn’t strike me as a wise talent strategy. I mean, if you really want to lay people off, wouldn't you want to have a say on who gets to stay and who doesn't? Has the industry become such a penny-wise and pound-foolish sitcom? Are we entering the middle age of management philosophy, or is it just that we take for universal whatever happens in big tech and other S&P 500 companies? I don’t know, but here is what you can do about it. What can you do?As both data and my anecdotal experience show, this is a challenging situation for many of you out there. I do empathize profoundly. I have 3 orders or recommendations to share to help navigate the situation.
A final note on remote vs in-office. My view is not that we should force everyone to work remotely, as happened during COVID. Instead, we should avoid limiting employees’ autonomy to choose the working setup that makes them most effective. This includes giving managers the latitude to organize in-person events and workshops in a mostly remote company, or doing quarterly company off-sites, and the like. Autonomy is what motivates people, and giving them flexibility is a way to increase their sense of agency. That includes allowing people to come to the office every single day if they believe it’s a more effective setup for the role they have in the company. Help keep this newsletter freeI love writing this newsletter, and I intend to keep it free forever. If you want to support my work, you can engage with me in one of the following ways:
If your needs fall into a different category, such as newsletter collaborations or sponsoring, please reply to this email or schedule a free call via this link. 1 Ding, Yuye and Jin, Zhao and Ma, Mark (Shuai) and Xing, Betty (Bin) and Yang, Yucheng, Return to Office Mandates and Brain Drain (November 23, 2024). Available at SSRN: https://ssrn.com/abstract=5031481 or http://dx.doi.org/10.2139/ssrn.5031481 2 Ding, Yuye and Ma, Mark (Shuai), Return-to-Office Mandates (December 25, 2023). Available at SSRN: https://ssrn.com/abstract=4675401 or http://dx.doi.org/10.2139/ssrn.4675401 Sudo Make Me a CTO is a free newsletter edited by Sergio Visinoni. If you found this post insightful, please share it with your network using the link below. If you or your company need help with one of the topics I talk about in my newsletter, feel free to visit my website where you can schedule a free 30 minutes discovery call. I'd be delighted to investigate opportunities for collaboration! |
Similar newsletters
There are other similar shared emails that you might be interested in: