CMOs and CROs keep telling me how rapidly AI has been transforming sales - not just in pilot, but in production. Success promises a huge upside given the high costs of sales, the difficulty of responding to customers 24x7, and the crazy results from faster response times (78% of customers buy from the first company that responds to their inquiry).

I’ve been tracking 1Mind, a formidable player in the AI-led sales space based on personal endorsements I’ve heard from CMOs at HubSpot, Samsara, New Relic, Seismic, and others.

1Mind offers “AI Superhumans” that have been stacking up some amazing results:

→ HubSpot saw a 25% revenue lift from their 1Mind Superhuman
→ Nutanix saw 2x conversion vs. their previous qualifying chatbot
→ Seismic created $1m in pipe in just a few weeks after going live

Building on those results and momentum, 1Mind announced a big fundraise a few weeks ago to double down on expansion. 1Mind’s Series A, led by Battery Ventures, brings total funding to a whopping $40M and features support from a wide number of investors, operators, and current customers.

If you haven’t seen 1Mind yet, it’s worth a look. Details below.

I really admire Amanda as a kickass female founder, trailblazer, and community builder. She’s building something really high impact, again. But don’t just take my word for it.

Below:
1. What 1Mind Actually Does (And Why AI-Led Sales Is a Whole New Motion)
2. The Customer Momentum Is Real (And Wild)
3. Where it works best
4. What it looks like
5. What 1Mind Buyers Are Worried About
What Does this Mean for the Future?

1. What 1Mind Actually Does (And Why AI-Led Sales Is a Whole New Motion)

1Mind provides life-like AI agents with faces, voices, and brilliant GTM brains. While other AI agents can just qualify inbound, the 1Mind Superhumans work across the sales lifecycle from inbound to retention: qualifying prospects like an SDR, pitching like an AE, getting deep into technical topics like a Sales Engineer, and knowing all the details like Customer Support. All that 24x7. 1Mind is poised to completely re-imagine the old SDR → AE → SE → CSM handoff chain, and give customers a better experience while they’re at it.

1Mind’s product is trained on deep company content - messaging, pitch decks, call recordings, RFPs, sales methodologies, technical product details, and more. Beyond qualifying, pitching, and answering questions, she can join Zoom meetings, take turns speaking, create dynamic content like relevant slides or customer stories, scope and price, build ROI models on the fly, answer RFPs, run demos, and even go all the way to close for PLG/SMB deals. It’s crazy.

She can even have a sense of humor (if programmed to : )

What she can’t do (yet): build human relationships or navigate complex org politics.

2. The Customer Momentum Is Real (And Wild)

Already in production at more than 45 companies, 1Mind has seen some really impressive results: At HubSpot, the 1Mind Superhuman “Fiona” now handles work that would take 83 SDRs and 19 Sales Engineers - getting 88% more buyer engagement and 78% more free trials and, as mentioned above, delivered a 25% increase in revenue. She covers the PLG / small business segment whose margins wouldn’t have allowed for sales coverage before.

A large social network used a 1Mind Superhuman to double ACV, shorten the sales cycle by 22 days, and go all the way to close for their SMB/PLG business.

3. Where it works best

The AI Super-human so far is having the most momentum anywhere there’s a high volume of inbound - across both PLG and SLG. For PLG companies, it offers instant, always-on sales coverage that’s more interactive than webpages, emails, and chatbots. She also offers a cost structure for selling in PLG that just wouldn’t be feasible with costly reps. For SLG companies, it offers broader assistance, technical depth, and coverage, most often in sales engineer capacity.

While it often competes with agents that only qualify and book meetings, it frequently wins based on its ability to help companies sell their products beyond that limited scope.

Outbound is still early. You can embed a superhuman into outbound emails or LinkedIn flows, but full-cycle outbound isn’t here yet. That’s where real humans still shine.

4. What it looks like

Companies can customize their Superhumans for different brand expressions as well as different knowledge. Here are just a few:

5. What 1Mind Buyers Are Worried About

Amanda sees a few different objectives popping up, the most frequent:

“Will buyers actually talk to it?”

Short answer: yes. Buyers are increasingly comfortable having real conversations with AI. Some for surprisingly long times - Kahalow shared that one CIO had an hour-long conversation late into the evening with 1Mind’s SuperHuman Mindy (when a salesperson never would have been available). The average duration is about 7 minutes.

“Will this slow our buyers down?”

Reality: buyer response rates are much higher than expected. Plus, Amanda shared, even if only 10% engage, that’s still 10x a chatbot’s performance.

“How does it integrate?”

1Mind integrates across CRMs and marketing platforms, including Salesforce, HubSpot, Zoom, Teams, Slack, and others. The Superhumans are able to pull what they need into conversations and, more reliably than most salespeople, put details from conversations back to CRM objects, message the team in Slack, and log every conversation for humans to inspect.

What Does this Mean for the Future?

Kahalow doesn’t shy away from the fact that 1Mind will replace many human sellers. She’s already seeing that AI-led sales will soon be the default for high-inbound GTM, that SDR orgs will shrink but become more specialized, and human sellers will focus on relationships, org navigation, and complex multi-threaded deals. Outside of that, “AI will handle the rest - end to end.”

Final Thoughts

A lot of AI projects have been focused on replacing existing structures and frameworks - like an AI SDR replacing a human SDR. But several CMOs have told me that their AI SDR trips up when (inevitably) contacted by a customer who needs to be routed elsewhere - only to have to start over from scratch with the support bot.

An AI Superhuman that can go beyond qualifying across a prospect’s entire journey doesn’t fit as neatly into a single department’s existing flow (or budget) - but provides a superior customer experience. The most impactful AI projects might be those facilitating new ways of working, bridging different departments and processes. 1Mind is betting on it.

If you’re a GTM leader who needs to do more with less (always) and meet escalating buyer expectations with speed and quality, you might want to take a look at 1Mind.

Carilu Dietrich is a former CMO, most notably the head of marketing who took Atlassian public. She currently advises CEOs and CMOs of high-growth tech companies. Carilu helps leaders operationalize the chaos of scale, see around corners, and improve marketing and company performance.

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